I am in the unique position that I want to bring all of these advantageous skill sets together and make the marketing position a huge success for your company with my back-end and front-end insight.

A firm grasp of entrepreneurship in both the U.S. and Canada, SEO (Search Engine Optimization), SEM (Search Engine Marketing), digital marketing strategies, social media marketing (Facebook, Twitter, YouTube), Account-based Marketing (ABM), lead-based marketing, Google Analytics, Web monitoring, analyzing metrics/KPIs, creating infographics and writing for B2B, B2C, documentation and copy for knowledge bases, advertising and websites.

Training & Management Highlights

Trained, mentored and managed new Writers, junior members and staff on documentation best practices and registration/customer service for onsite conferences and tradeshows. Led and managed multiple content, documentation and translation projects within the software industry such as writing content for corporate websites, Intranet site and online and client-facing knowledge bases.

Technical Concepts, Industry Verticals & Special Interests

An exceptional understanding of Cloud computing, SaaS, Enterprise software solutions, XML, API documentation (REST and SOAP APIs, JSON), Salesforce platform, digital marketing and the Agile development methodology. Deep and broad experience in CRM, financial services, A.I./virtual agent technology, customer support, higher education, pharmaceutical, security/data encryption, energy sector, oil exploration, blockchain technology, cryptocurrencies, digital marketing, event management and promotional efforts with a special interest in music, art, architecture and green energy

Software Applications

Expert knowledge in online Help & knowledge base creation tools (MadCap Flare, RoboHelp, WebWorks Publisher), documentation tools (FrameMaker, MS Word), PDF publishing (Acrobat), MS Office (Visio, Excel, Powerpoint, Project), screen capture/graphic tools (Paintshop Pro, Adobe Photoshop, SnagIT), HTML/CSS/Web editing (DreamWeaver, WordPress), social media management (Facebook, Twitter, blogging), language localization (TRADOS), version control and content management systems (HubSpot, GIT, Perforce and Subversion), video and tutorial production (MadCap Mimic), Agile/QA/Bug tools (Rally, JIRA), collaborative software tools (Sharepoint, OneNote, Confluence) and communication platforms (Skype, GoTo Meeting, Slack)

Languages

Native English, fluent Swedish and basic Spanish

Ø     Creatively develop content and share stories with the world by way of compelling words, pictures, and video. My specialties include writing, blogging, branding, PR, event management, digital marketing, and SEO for B2B and B2C companies. Additionally, I can write reports for SR&ED, R&D studies, and government grant applications for primarily the software/IT industry.

Ø       Currently on assignment with INVESCO CANADA until January 2023.

Nordic Languages Initiative (Toronto’s first Nordic language school), Toronto, ON Canada from September 2015 – Present

Ø       Director of Marketing & Communications – I am the Founder, Content Strategist and Marketing Wizard of the first Nordic language school in Toronto. I produce Web content using WordPress, lead the digital advertising effort using social media and Google, handle registration software and IT work using Amilia, service our instructors and heavily promote Scandinavian pop culture and the languages – Swedish/Danish/Norwegian/Finnish/ Icelandic – to the masses.

Ceridian (A Human Capital Management Software Company), Toronto, ON Canada from June 2021 – September 2022

Ø       Senior Technical Content Developer – Provided inspiring and informative educational, technical, and marketing content for Human Capital Management software that “Makes Work Life Better”.

PwC Canada (Is a leading accountancy, tax, assurance & professional services organization), Oakville, ON Canada from September 2018 – June 2021
Ø       Senior Associate, SR&ED Technology & Funding Writer (TAX) – Advocated for technology businesses and R&D to grow by using my exceptional writing ability and client relations to obtain tax incentives and government funding for our clients. SR&ED stands for Scientific Research & Experimental Development, and I helped enlighten the Canadian government on the latest technologies that are being developed around Canada.

24/7 Inc. (Develops virtual agent technology and customer service applications), Toronto, ON Canada from May 2014 – September 2018

Ø       Sr. Technical Writer & Consultant – Used my expertise in technical writing to reshape and write high-quality and well-structured documentation and Help using MadCap Flare for the company to create a better experience for the clients and users. I have created API and technical integration documentation in order for the company to implement Web Services effectively and painlessly on their clients’ sites. I have also managed and written content for the corporate website for IntelliResponse. Now called 24[7], Inc, they develop leading applications in customer service and virtual agent technology.

Tier1CRM (Develops financial services and capital markets CRM applications), Toronto, ON Canada from June 2015 – June 2017

Ø       Sr. Technical Writer/Document Management Specialist – Created comprehensive online documentation (knowledge bases) for internal staff and clients using MadCap Flare, as well as wrote Web content for the corporate Intranet, produced marketing material, managed documentation deliverables and organized a large number of documents. Worked in an Agile development environment using Rally. Tier1CRM develops leading CRM applications based on the Salesforce platform in the financial services and capital markets industry.

Snapword Snapshot (Copywriting and photography services company), Toronto, ON Canada from November 2011 – May 2014

Ø       Freelance Copywriter/Technical Writer/Content Strategist/Content Writer/Social Media Manager/Blogger – Used compelling words to describe products or services, explain complex ideas and things and attract people or more business via website content, blog posts, brochures, or any other medium in order to convey a message.

SunGard Higher Education (Software for universities/colleges), Malvern, PA but worked remotely in Austin, TX from September 2004 – June 2009

Ø       Technical Writer – Created and maintained various documentation including system/user guides and Help using FrameMaker, WebWorks Publisher, MS Office and Paintshop Pro for various applications used in the industry.  Wrote training material for the document management system processes to be used internally by staff and other departments. Improved documentation to make it more user-friendly.

Wyeth BioPharma (Pharmaceutical company), Andover, MA from August 2003 – September 2004

Ø       Documentation Associate – Published, edited, formatted and proofread online and printed submissions using MS Word and Acrobat. Performed system administrative functions with the documentation management system (Documentum) for version and editing control. Coordinated and planned daily workload and timelines. Trained others on standard operating procedures in line with quality control and handled documentation/company standards and templates using MS Word.

Aberdeen Group (Market analysis firm), Boston, MA from January 2003 – March 2003

Ø       Production/Web Editor – Edited, formatted and proofread online or printed information distributed to clients or on the company’s website. Published the data in different formats and deliverables using MS Word, Acrobat and e-mail distribution software.

Schlumberger Web Solutions (Develops web applications for oilfield services), Houston, TX from May 2002–September 2002

Ø       Sr. Technical Writer – Wrote and edited HTML online Help systems in RoboHelp for two commercial websites. Created training tutorials to be accessed online. Designed a template in FrameMaker. Edited and compiled an installation guide for Unix and Windows applications.  Created graphical software workflows in Visio.

Sonera SmartTrust, Ltd. (Develops security solutions for the Internet, mobile and wireless devices), Uppsala/Stockholm, Sweden from December 2001-May 2002

Ø       Technical Writer – Created, edited and formatted user and system administrator guides for Internet security applications and created Help using FrameMaker and WebWorks Publisher. Helped to localize documentation and its program interface into 4 different languages using the TRADOS tool.

IAR Systems (Develops software tools for microprocessors), Uppsala, Sweden from March 2001-December 2001

Ø       Technical Writer – Maintained, edited and published user and reference guides for microprocessors using FrameMaker.

PharmaSoft AB (Develops reporting and database applications for the pharmaceutical branch), Uppsala, Sweden from January 1997-March 2001

Ø       Technical Writer/Software Trainer – Created, edited, formatted, reviewed and maintained user/training manuals and Help using MS Word, RoboHelp and FrameMaker. Prepared educational material. Tested and documented software, as well as implemented the developers’ changes/corrections. Conducted internal/external training. Helped field Support calls.

PennWell Publishing, Conferences & Exhibitions Division (Publishes technical books for the oil and energy sectors), Houston, TX USA from September 1994 -April 1996

Ø       Data Entry Supervisor and Registration Manager – Managed and trained personnel on registration software onsite and offsite at oil and energy shows around the nation. Handled database queries and reports for conference management. Hired temporary staff at conferences and coordinated mail and e-mail campaigns.